Search behavior is changing—but is your business keeping up?
In this eye-opening episode, the Marketing Guides break down key insights from BrightLocal’s latest Local Consumer Review Survey and explore where consumers are really searching in 2025. Spoiler alert: Google still dominates—but there’s more to the story.
We dig into:
- Why 80% of local searches still start on Google
- The real (and overhyped) impact of AI tools like ChatGPT on search
- How Gen Z, Millennials, and Boomers actually search differently
- Why YouTube and video content are a trust-building goldmine
- The one mistake that’s silently killing your leads: slow or no response
Plus:
- Why having accurate contact info beats price and reviews
- How recent and replied-to reviews build buyer trust
- Why optimizing for AI search doesn’t mean abandoning classic SEO
Whether you’re a seasoned marketer or a small business owner trying to get found online, this episode will help you understand where your customers are looking—and how to make sure they find you.
Don’t miss this essential breakdown of search behavior trends that could make or break your visibility in 2025.
If it’s technical, Paul has probably worked on it – like technical SEO, Google Analytics, paid ads, marketing automation, and the technical aspects of web design and hosting. Paul also has a background in systems administration and builds marketing automation systems and sales/marketing funnels for small businesses…Read More