We talk about something we get a lot of questions about – Facebook Ads. This could be either one of the best lead generation channels you use or one of the worst most expensive if not harnessed correctly. We provide you with an introduction to the world of Facebook ads.
- What types of small businesses should be using Facebook and why?
- What are the first steps to getting started running ads on Facebook?
- There are many different types of ads on Facebook. Which one’s should a small business use and why?
- What kind of targeting options are available for small businesses?
- What supporting Assets do I need to have in order to get the most out of my Facebook account?
- What are custom audiences and lookalike audiences and when should I use them?
- What are the biggest pitfalls or mistakes small business owners should avoid when starting with Facebook ads?
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤