We talk about something essential to inbound and digital marketing success: content, different types of content, how content relates to the buyer journey, and what it can do for you and your business.
- Overview of the buyer journey and how content fits into that journey
- What types of content you should consider, and how you can use them?
- What content is needed
- How to start creating content
- Common mistakes people make putting together a content strategy
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤