Practical Marketing Advice for Small Businesses — From People Who Actually Do the Work

Four marketing consultants. 270+ episodes. Real strategy, no fluff — for SMB owners who want clarity, not jargon.

New episodes every week since May 2020
Guests have included Guy Kawasaki, Jay Baer, John Jantsch, Rand Fishkin, Mike Michalowicz, Jon Loomer, Mari Smith, Molly Mahoney, Perry Belcher, Allie Bloyd, Andrea Vahl

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Marketing Guides Co-Hosts Ken, Ian, Paul, & Jeff

The Marketing Guides for Small Businesses Series,
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Meet the Co-Hosts

Four marketing consultants who bring their own clients' real problems to the table every week.

Ken Tucker

Solution Architect and TechStack Partner | Fractional Growth Officer | Founder | Changescape Web

Ken Tucker is the Founder and Solution Architect at Changescape Web, a top-rated technology, digital marketing, and AI solution provider that combines Business Strategy, Marketing Clarity, Process Improvement, Project Management, and Technology Systems Implementation.

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Ian Cantle

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Paul Barthel

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Jeff Stec

Fractional CMO+ | AI Marketing Strategist | Tylerica Marketing Systems

Jeff helps small and mid-sized businesses build marketing systems that actually connect to revenue, blending Duct Tape Marketing strategy with practical AI adoption. He joined the show in late 2023 and leads much of its AI and AI Search coverage.

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Founding contributor Ray L. Perry helped launch this podcast in 2020. Read his story.

Recent Episodes

New conversations, every week.

July 11, 2026

How to Market Your Startup the Right Way for Fast Lead Generation

Fast leads without wasted spend? Yes, it’s possible. In this roundtable, the Marketing Guides cut through the hype

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July 4, 2026

Local SEO Stats: Why They Matter and What Actions To Take

What if you could rank higher on Google Maps, show up in AI recommendations, and turn more searches

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June 4, 2026

Community Over Audience: Building Genuine Customer Communities

If you’re tired of shouting into the social media void while “followers” barely notice, this episode is your

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On Demand Webinars

Self-Paced expertly guided webinars to help you achieve your marketing goals

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Group of employees listening to a co-workers business presentation.

Introduction To Google Ads

Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective...

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Business owner having a business call in front of his laptop.

Introduction To Reputation Management

You know your reputation matters. You spend the time and effort it takes to keep your customers happy and coming back for more. You provide a top-quality service or product, excellent customer service, and rarely have a problem you can’t resolve. Your reputation is worth its weight in gold and you work hard to keep it shining..

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