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Marketing Guide for Small Businesses - Email Marketing

"The reports of my death are greatly exaggerated." - Mark Twain. While the demise of e-mail has been rumored for years, the truth is e-mail marketing has not only survived but thrived. E-mail marketing has perhaps the highest return on investment of any other digital marketing activity. For every $1 invested in e-mail marketing, the average expected return is $42!

In this installment to the Marketing Guides For Small Businesses series, we cover everything you need to know to get started taking advantage of this often misused and misunderstood tactic. Use the power of E-mail Marketing to drive new customers, grow repeat business, and stay top of mind with your prospects.

By Antonio J. Guerrero and Ray L. Perry

The Marketing Guides for Small Businesses Series,
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Current Books

Local SEO

Wouldn’t it be great if you could generate new business leads every single day? Chances are that you have been working on your online marketing campaigns for quite some time. But maybe you’re still not getting the results you really want. What if you could count on generating new LOCAL traffic to your website every day?

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Google Adwords

Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective...

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Reputation Management

You know your reputation matters. You spend the time and effort it takes to keep your customers happy and coming back for more. You provide a top-quality service or product, excellent customer service, and rarely have a problem you can’t resolve. Your reputation is worth its weight in gold and you work hard to keep it shining.

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Introduction To Google Ads

Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective...

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Introduction To Reputation Management

You know your reputation matters. You spend the time and effort it takes to keep your customers happy and coming back for more. You provide a top-quality service or product, excellent customer service, and rarely have a problem you can’t resolve. Your reputation is worth its weight in gold and you work hard to keep it shining..

LEARN MORE

Testimonials

About The Podcast, A team of Marketing Experts discuss important marketing topics for small businesses with guests and each other. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, and Marketing Analytics and Return on Investment

LISTEN TO ALL EPISODES

Marketing Strategy for Small Businesses

In this episode we discuss what goes into an effective small business marketing strategy:

  • Why it matters for every small business
  • What is at risk without a sound marketing strategy
  • What a well-thought out marketing strategy means for a small business in terms of execution and effectiveness of marketing
  • What does it mean to start each engagement with marketing strategy?
  • What is the risk of not having a marketing strategy in place?...

Websites That Build Trust

In this episode we’ll talk about what goes in to creating a website that builds trust:

  • Why it matters for every small business
  • What is at risk without a trust-worthy website
  • What a well-thought website design means for a small business in terms of execution and the role it plays in the effectiveness of their marketing
  • Why is the 5 second test so important?
  • What some of the key home page elements are
  • Why Mobile-Optimized is so important
  • What platform you should to build...

Download a FREE
Executive Summary
of our books!

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Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right,

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