About Antonio J. Guererro
Antonio J. Guerrero is an expert business troubleshooter who always takes a creative angle to ﬁnd the right solution for each client.
He holds numerous top-tier certiﬁcations, including the elite distinction of Duct Tape Marketing Certiﬁed Master Consultant.
Growing up surrounded by family members who ran their own home services businesses, Antonio learned about business ownership at their knees. He witnessed ﬁrst-hand the roller coaster ride common in entrepreneurship. Especially vexing was the feast and famine cycle they endured as a result of relying solely on referrals. Watching loved ones cycle between running themselves ragged in the busy times and hearing nothing but crickets between projects, he knew there had to be a better way.
From childhood onward, Antonio developed two main passions: business and technology. He took those passions with him into his career, where he started ﬁrst as a consultant, sales engineer, and corporate trainer then ﬁnally as an entrepreneur himself.
Despite having an early career working with some of the most prominent organizations in the world, such as AT&T, H.P., Apple, Bank of America, Chase, The Pentagon, and every branch of the United States Armed Forces, his love of small business never stopped calling to him. When it came time to start his own business, it was only natural to start a service business, much like many of his family members before him. With his skills in technology, he created a company to support small business owners with their I.T. needs.
Like many entrepreneurs, he quickly came upon challenges when it came to marketing and lead generation. Remembering the struggles he’d witnessed in the past, and wanting to prevent the same feast and famine cycles he too was now falling into, he decided to change how he did business. Marketing became his number one priority.
Antonio ﬂung himself headlong into all things Sales and Marketing. He was determined to bring consistency and predictable to his lead generation eﬀorts. Pairing his ability to troubleshoot and think systematically with his technical skills, Antonio created a highly-eﬀective system for lead generation. He took advantage of emerging digital marketing techniques such as SEO, Pay Per Click, and E-mail. He mixed these tactics with the best practices in oﬄine methods such as postcards, direct mail marketing, Yellow Pages, and many other traditional marketing tactics to build a holistic marketing machine. This produced a steady stream of new ideal customers landing at his front door.
With a proven system in place, Antonio’s clients took notice and sought help with their own sales and marketing struggles. He found serving them immensely satisfying, especially in light of his long-held goal that no quality service business should have to suﬀer and struggle with the eﬀects of inconsistent or inadequate marketing.
Many service business owners choose their path because they are gifted craftsmen and artisans. They do what they do because they love the work. However, they typically do not love the ceaseless pursuit of the latest marketing techniques and technology. They are especially not fond of pouring good money into poor marketing strategies that were doomed to fail from the start.
If it's time, you had your own customer producing proﬁtable marketing machines request your free consultation with Antonio and the team today. We promise at the end of the call; you will leave with actionable tips and strategies to start moving the needle up in your business.
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