GOOGLE ADWORDS
Part of the original Marketing Guides for Small Businesses book series
The Authors
"Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising" was published in 2020 as part of the original Marketing Guides for Small Businesses series. The book covered the fundamentals of Pay-Per-Click advertising for local businesses — setting a budget, writing effective ads, keyword research, landing page conversion, Quality Score, and remarketing.
Table of Contents
Chapter 1: What Is Google AdWords?
Chapter 2: Setting Your AdWords Budget
Chapter 3: Writing Effective Ads
Chapter 4: Doing Your Keyword Research
Chapter 5: Effective Landing Pages Lead to Conversions
Chapter 6: Your Google Quality Score
Chapter 7: Optimizing Your AdWords
Chapter 8: Using Remarketing to Get More from Every Ad
Chapter 9: AdWords for Experts
Chapter 10: Next Steps