Are you truly leveraging the power of local SEO, or just scratching the surface?
This episode takes you beyond the basics—unpacking the strategies, hidden features, and common pitfalls that determine whether your business shows up (or stays invisible) in your local market. Whether you’re a service-area business, brick-and-mortar retailer, or local professional, the rules are changing and the competition is only getting sharper.
Before you listen, ask yourself:
- Do I really know how Google decides which businesses appear at the top of local results—and what’s holding mine back?
- Am I making critical mistakes with my Google Business Profile, or missing out on simple tactics that drive more calls and visits?
- With AI and changing search habits, am I prepared for the next wave of local SEO, or am I about to be left behind?
In this episode, you’ll learn:
- The truth behind “near me” searches versus geo-targeted queries—and why your content needs to serve both.
- Why Google Business Profile (GBP) is more than just a listing—and how to optimize every corner of it (categories, Q&As, reviews, and ongoing engagement).
- How proximity, relevance, and prominence drive results—and practical steps to improve all three for your business.
- The critical role of reviews, reputation, and ongoing profile management—plus what to do when you get hit by fake reviews or platform glitches.
- What’s new with local search in the age of AI and Large Language Models (LLMs)—and why SEO fundamentals aren’t dead (yet).
- Agency-level tips for grid reporting, heat maps, multiple branches, and troubleshooting why you’re not ranking.
If it’s technical, Paul has probably worked on it – like technical SEO, Google Analytics, paid ads, marketing automation, and the technical aspects of web design and hosting. Paul also has a background in systems administration and builds marketing automation systems and sales/marketing funnels for small businesses…Read More