Practical Marketing Advice for Small Businesses — From People Who Actually Do the Work
Four marketing consultants. 270+ episodes. Real strategy, no fluff — for SMB owners who want clarity, not jargon.
New episodes every week since May 2020
Guests have included Guy Kawasaki, Jay Baer, John Jantsch, Rand Fishkin, Mike Michalowicz, Jon Loomer, Mari Smith, Molly Mahoney, Perry Belcher, Allie Bloyd, Andrea Vahl
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The Marketing Guides for Small Businesses Series,
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Founding contributor Ray L. Perry helped launch this podcast in 2020. Read his story.
July 11, 2026
Fast leads without wasted spend? Yes, it’s possible. In this roundtable, the Marketing Guides cut through the hype
July 4, 2026
What if you could rank higher on Google Maps, show up in AI recommendations, and turn more searches
June 4, 2026
If you’re tired of shouting into the social media void while “followers” barely notice, this episode is your
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Self-Paced expertly guided webinars to help you achieve your marketing goals
Introduction To Google Ads
Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective...
Introduction To Reputation Management
You know your reputation matters. You spend the time and effort it takes to keep your customers happy and coming back for more. You provide a top-quality service or product, excellent customer service, and rarely have a problem you can’t resolve. Your reputation is worth its weight in gold and you work hard to keep it shining..
Guy Kawasaki
Hugh Jakman
Richard Gere
Juri Sepp
Orlando Bloom
Samuel Oliver
Morgan Freman
Testimonials
Tremendously Valuable Content from Experts in the Field of Marketing and SEO that I Trust Most.
As a business owner, I can really appreciate a book like this, because it simplifies the concept of SEO... and clearly outlines what I need to know to get my company ranking in the local search results. I understand enough about the search behavior of local consumers to know that a majority of online queries for local products and services (probably 80 to 90-percent) are initiated on Google. It is vitally important to have access to tips and strategies that will help my small business be in a position to be found by those seeking the services that I offer, and this book clearly and concisely helps me understand what I need to do to make my website and the content I produce more local SEO friendly. This is an excellent, easy to consume book with tremendously valuable content from experts in the field of marketing and SEO that I trust most.
Must-read for small business owners
I work with a lot of small business owners and most of them just don't understand what local SEO is all about and why it's so important to the success of their business. This ebook does a great job of explaining it for business owners in a way that makes sense.
Spot and Something Any Biz Owner Could Do
Local SEO is a must have for all small businesses. Ray and Phil have written an excellent step by step guide and hit on the most crucial elements like "What a NAP is", on-page vs off-page SEO, the importance of "social signals", and much more. They outline fundamental tactics that must be followed to get your small business on page one of Google. If you are a brick and mortar business that serves a local community, this is a fast, easy, mandatory read that should be part of your local marketing strategy.
Great Tips & Insights!
I expected to learn something in reading this book, but I didn't realize how much I didn't know about the lesser publicized ways to boost your local SEO.
This book presents a concise and straightforward series of considerations for boosting your business's local search engine optimization.
Whether you are able to do it yourself or use this as a reference when hiring an SEO expert, you need to know the tips in this book.
Great book full of relevant local SEO info
This book is really good because:
- It's got a lot of relevant local SEO info
- It's short and easy to get through
I often refer back to it for tips as I'm working on my local SEO campaigns.
I usually enjoy everything put out by the Duct Tape Marketing team.
If you're looking for a quick local SEO guide or refresher, this one gets the job done quickly without any bloat.
About The Podcast, A team of Marketing Experts discuss important marketing topics for small businesses with guests and each other. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, and Marketing Analytics and Return on Investment
Marketing Strategy for Small Businesses
In this episode we discuss what goes into an effective small business marketing strategy:
- Why it matters for every small business
- What is at risk without a sound marketing strategy
- What a well-thought out marketing strategy means for a small business in terms of execution and effectiveness of marketing
- What does it mean to start each engagement with marketing strategy?
- What is the risk of not having a marketing strategy in place?...
Websites That Build Trust
In this episode we’ll talk about what goes in to creating a website that builds trust:
- Why it matters for every small business
- What is at risk without a trust-worthy website
- What a well-thought website design means for a small business in terms of execution and the role it plays in the effectiveness of their marketing
- Why is the 5 second test so important?
- What some of the key home page elements are
- Why Mobile-Optimized is so important
- What platform you should to build...
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