We discuss how small businesses can work with a digital marketing agency, the onboarding process, what to expect from the agency, and what the agency needs from you when you hire them.
- Why should a business hire a marketing agency and are there times when maybe the business should do some or all of it themselves?
- Why this needs to be a partnership and is not something that a business can just throw over the wall.
- What are some things the client and the agency can do to help the onboarding process go smoothly?
- What to do if you don’t have all the logins the marketing agency asks for
- How to help the marketing agency set up the Customer Relationship Management (CRM) System for you as well as any type of marketing automations
- Does the client input stop after the kickoff meeting and once the account access is obtained? What should both the client and agency expect from each other moving forward?
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤