How to generate more leads for your business, at a high return on investment is important for every small business. Today we will cover:
- the difference between “search engine optimization” and “search engine marketing”
- components of building & launching a successful Google Ads search campaign
- where should you send people to from your ads
- common mistakes or opportunities for improvement
- what should a business do in terms of follow up
- what the keyword match types are
- and more…
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤