Digital PR has become one of the most powerful SEO multipliers for small businesses—but most owners still think PR is just press releases. In this episode of the Marketing Guides for Small Business Podcast, the team breaks down how modern digital PR drives rankings, E-E-A-T authority, brand visibility, and trust at scale.
Ken, Paul, Ian, and Jeff dive into real-world tactics including media outreach, expert sourcing platforms like HARO/Help a Reporter Out, link-earning strategies, data-driven storytelling, thought leadership, and how AI is transforming both the PR pitch process and newsroom workflows.
You’ll learn how Google evaluates authority, the role of high-quality backlinks, what makes journalists actually respond, and the PR assets every small business should develop right now.
If you want more organic traffic, stronger brand credibility, and more people talking about your business—this episode is a must-listen.
If it’s technical, Paul has probably worked on it – like technical SEO, Google Analytics, paid ads, marketing automation, and the technical aspects of web design and hosting. Paul also has a background in systems administration and builds marketing automation systems and sales/marketing funnels for small businesses…Read More