In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time.
Here’s What You’ll Learn:
- What marketing accessibility really means (and why it’s more than compliance)
- Common accessibility mistakes businesses make—without realizing it
- How to improve your website and social content for people with disabilities
- The business case: how accessibility can expand your reach and revenue
- Why accessibility benefits all your customers, not just those with disabilities
- Tools and tips to start improving your marketing today
Benefits to You:
- Make your business more inclusive—and legally protected
- Attract and retain more loyal customers
- Improve SEO, readability, and user experience for everyone
- Build a stronger brand image and reputation
- Tap into an underserved market with major spending power
Jeff brings cross-disciplinary expertise in marketing strategy, customer journey design, and AI-driven systems that help small businesses grow smarter. As an AI Marketing Strategist and Fractional CMO, he’s passionate about making marketing simpler, more strategic, and more scalable…Read More