In this episode we discuss what goes into an effective small business marketing strategy:
- Why it matters for every small business
- What is at risk without a sound marketing strategy
- What a well-thought out marketing strategy means for a small business in terms of execution and effectiveness of marketing
- What does it mean to start each engagement with marketing strategy?
- What is the risk of not having a marketing strategy in place?
- Where do clients most often struggle when working on their marketing strategy?
- Does working on a marketing strategy mean that all other activity stops until the strategy is 100% determined?
- Why is differentiation so important to marketing strategy?
- How do you determine what a client’s most valuable target clients are?
- As marketing strategies, target markets and differentiation becomes clearer, how does this inform the rest of your marketing work?
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤