We talk about a topic that either confuses many small businesses, or maybe they just ignore it – Analytics and Return on Investment (or ROI).
Analytics can be very confusing and there are a lot of things that can be measured with online marketing, but how do you know what to measure? And what do you need to measure to even be able to start calculating ROI?
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Ken Tucker
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤
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Ken Tucker
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤
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