We talk about what a fractional CMO is and why it is important. Our guest today is Dan Gershenson, one of the co-authors of the book Content Marketing for Local Search.
Many businesses can’t afford a full-time marketing person with all the expertise needed to handle all aspects of marketing in the digital world we now live in. One way to handle this is to work with a virtual or fractional Chief Marketing Officer (CMO).
- What is the Fractional CMO (also referred to as “Virtual CMO”) approach and how is it unique to other types of businesses in the space such as large agencies or individual freelancers?
- How does having a Fractional CMO help a small business owner scale up? What kinds of situations are ideal to have such a role?
- How to address the concerns a small business might have about hiring a virtual CMO? What types of businesses is it best for, like niches they serve or business size?