EP #23 – What is a Fractional CMO and Why is it Important

We talk about what a fractional CMO is and why it is important. Our guest today is Dan Gershenson, one of the co-authors of the book Content Marketing for Local Search.

Many businesses can’t afford a full-time marketing person with all the expertise needed to handle all aspects of marketing in the digital world we now live in. One way to handle this is to work with a virtual or fractional Chief Marketing Officer (CMO).

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Antonio J. Guererro
Antonio J. Guererro
Antonio J.Guerrero is an expert business troubleshooter who always takes a creative angle to find the right solution for each client. He holds numerous top-tier certifications, including the elite distinction of Duct Tape Marketing Certified Master Consultant Read more ➤
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Antonio J. Guererro
Antonio J. Guererro
Antonio J.Guerrero is an expert business troubleshooter who always takes a creative angle to find the right solution for each client. He holds numerous top-tier certifications, including the elite distinction of Duct Tape Marketing Certified Master Consultant Read more ➤
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