We talk about how to use geofencing to steal your competitors’ customers. There are actually ethical ways that advertisers can target their competitors to get new customers. Topics we discuss:
- What is geofencing and how is it different from just advertising in target-specific geographies?
- Where do these ads display?
- Can you do geofencing using Facebook?
- Who are these ads most effective for?
- Is it possible to go back in time and advertise to people who were in my geofenced area before I started my campaign?
- Are there other ways you can target your competitor’s potential customers with ads besides geofencing?
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤