In this 2-part episode, we discuss a very fundamental, but often misunderstood aspect of Small Business Marketing – Search Engine Optimization, or SEO. What SEO is, why it matters for business owners and how you can improve your presence in search engines will be discussed.
- What is SEO and why is it important?
- What is Local SEO and how is it different?
- What is the difference between paid search marketing and SEO – and can and should they work together?
- Ways to improve your SEO
- How content plays into search results
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤