We discuss a topic that is probably mis-understood and under utilized by many small business owners – Email Marketing.
Topics include:
- Is email marketing “dead”?
- What problems can you run into with email marketing?
- Is it a good idea to buy a list?
- Should you send email campaigns from your business domain?
- How do you build an effective email list?
- Should you have an email marketing strategy? Why or why not?
- Why should you regularly cleanse your email list?
- What do terms like blacklisted, spam, and bounce mean?
- Should you use an email services provider?
- Are incentives and promotions good in emails?
- What should you include in your email marketing?
Ken Tucker is the founder of Changescape Web, a Small Business Marketing and Website Design Agency specializing in developing comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation Read more ➤